Mother’s Day 2021

This work is an example of my graphic design, art direction, copywriting, copyediting, email marketing, and project management skills.

I created the overarching design and messaging for New Moms’ Mother’s Day campaign last year, including the entire compendium of social media, email marketing, and print communications. The theme was “We See You” — encouraging recognition of mothers and all they do.

^{This GIF was the original email header I created to kick off the campaign last April.}

We gave donors the opportunity to write notes to the moms in our programs that would be designed (by me) and printed out to be hung up at our main building for the moms to read. Above is a sample of the notes. I compiled the notes into a blog post that I emailed to the moms on Mother’s Day.

I also created a document to give donors guidance on how to write appropriate notes for the moms:

Here is a screen capture of the campaign introduction email.