This project exemplifies my copywriting, copyediting, art direction, web design, and project management skills.

New Moms sends out a fundraising appeal letter for our holiday campaign at the end of every calendar year. For the 2021 holiday appeal, we chose to feature our participant, Brooke, and her family’s story.

I wrote the holiday appeal letter and collaborated with my teammates to edit it. I provided art direction and coordinated with our external graphic designer on the letter, reply card, envelope, and social media graphic designs. As I also manage our donor database, I ran segmented reports of donors and prepared mailing lists to coordinate with our printing house. I also created a blog post version of this letter, and collaborated with and supervised the Marketing & Communications Coordinator in executing the remaining assets for the campaign, such as marketing emails and social media posts.

^{_{Letter design credit: Lidia Varesco Design}}