This project exemplifies my graphic design, copyediting, art direction, web design, and project management skills.

New Moms sends out a fundraising appeal letter for our holiday campaign at the end of every calendar year. For the 2022 holiday appeal, we highlighted our Academic Coaching and Family Support participant, Mikah.

I edited the letter, and designed the entire package of print and digital collateral for the campaign (letter, reply card, envelope, email headers, and social media graphic designs). As I also manage our donor database, I ran segmented reports of donors and prepared mailing lists to coordinate with our printing house. I also created a blog post version of this letter, and collaborated with and supervised the Marketing & Communications Coordinator in executing the remaining assets for the campaign, such as marketing emails and social media posts.

^{_{Letter design credit: Lidia Varesco Design}}